Date of publication: October 3, 1999

"Mighty Joe Young Is Missing"

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Comments on this column:

Is this meant to be cliff-hanger? Don't you know that your customers...me for instance want to know what happened...need to know the outcome. You've left me with your frustration and no relief...this isn't fair! :-) or maybe ;-)

Whatever...don't leave me half empty, fill me up.

Brad

Don't keep us in suspense -- what store is this???

Jeff

Sorry for the inconclusiveness. I am going to hand Gary the message today. I love the store, Home Video on Snelling Avenue in St. Paul, apart from this incident. I don't want to go elsewhere. They haven't made my infamous Deadbeat List! - Mike


I had about the same experience with Blockbuster, having to do with the day & time I had returned a movie. They claimed I had returned it late, but at the time their records showed, I was still at work according to my time sheet. I had actually made a special trip the previous night to return the video, but either it fell behind the receptacle or somebody grabbed it, took it home & brought it back the next day, all on my nickel. Maybe a better system could be devised, but once we get to the point where you can download a movie in half the time it would take to go get it, video stores will be extinct anyway! (Then we can start getting charged for movies we didn't download!)

TD


I had a similar experiece some years ago, but blush when I recall it. I swore I did not have the library item and that I had returned it.

A few week later I found the item, a magazine, buried under a pile of unrelated documents. I was pleased that I had not created a big scene.

John Pittman

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[IMAGE]

The local video shop called Tuesday. "You haven't returned the copy of Mighty Joe Young you rented last week," the clerk said.

"What's this?" I said. "I did not rent a copy of Mighty Joe Young." For you see, I hadn't.

"The computer says you did."

"But, but --" I explained. "I rented several movies, but not Mighty Joe Young."

"Well, our computer says you did."

"Yes," I said, "I recall you mentioning something about that." I tried another tack. "If you have a slip with my signature on it, then we'll talk."

"Well, you'll have to come in and speak to Gary, the manager," the clerk said, and hung up.

But I didn't race down to the video store to plead my case to Gary. Instead I went about my life, as I sometimes do. Four days later the phone rang again.

"Mr. Finley, you didn't come in to talk to Gary about Mighty Joe Young."

"I didn't see why I should. I know I didn't rent it. Did you find my signature on a slip?" You see, I knew she hadn't.

"Yes." She had. I winced, realizing I haven't read a movie rental slip in fifteen years of renting.

"Well, it's still a mistake," I said. "Your barcode database urped."

"Our computer couldn't make this particular error," the clerk said. She went on and on describing why, an insider explanation I couldn't quite follow.

But what set me off was just a wee trace of attitude in her voice -- like, aren't thieving customers tedious?

I sighed.

"It seems to me you have a choice," I said very gravely. "Believe your computer, which has caused you to call me several times in the past with similar complaints, all of which turned out to be baseless.

"Or believe me. I've been a customer for fourteen years. I've spent upwards of $5,000 at your store over that period -- maybe twice that. And I've paid scores of late fees, without whining once."

"I'm not authorized to believe you," she said. "Only Gary can do that."

That did it. I was now officially put out. I jumped into my car and sped down the street to the video shop. The clerk, a youngish woman with a pierced eyebrow, could tell from the look in my eye I was trouble.

"Where's Gary?" I said.

She grimaced. "He's left for the day." And with her jaw slightly open she ceremoniously slid toward me a receipt signed by me for the rental of Mighty Joe Young, plus three other films I recognized. Ouch.

But it no longer mattered. I launched into a tirade about how impolite and unwise it was to chasten me about a lost movie that I never had in my hands, signature or no signature. The loop in her eyebrow was causing me to twitch.

"I'm only assistant manager," she said, eyeing the other customers at the counter, who were in turn kind of leaning forward to catch each drop of vitriol as it tumbled from my mandibles.

I left in a huff -- the 2-door sport sedan model. And as I walked the dog, still fretting, I composed the following mental note to Gary:

Dear Gary -

I am engaged in a bitter three-way struggle between myself, your assistant manager, and your barcoding system.

Last week I rented a movie from you that was not Mighty Joe Young. It might have been Hitchcock's Spellbound, the one where Gregory Peck loses his memory. Like Peck, I'm a little fuzzy on specifics. But I am quite clear on there not being a giant ape in it.

This is what I think happened.

The Hitchcock movie that I took from your shelf was in another movie's box -- Mighty Joe Young's. A careless renter or in-store mischief-maker switched them. Your video boxes are pretty generic, so this could happen.

Thus, when I presented Spellbound at the barcode reader, it read Mighty Joe Young. When I returned the move later that week, Spellbound was returned to its place on the suspense shelf.

Where is Mighty Joe Young? I suspect he is somewhere in your store, in yet another slipcase. You are not missing a movie -- it is merely miscatalogued.

The bottom line, Gary, is that no database is goofproof, not even in the video rental business, with your simple task of keeping 20,000 titles and 20,000 customers straight.

How do I know this? Trust me on this one, Gary.

And for god sake, let your assistant manager make a $20 decision.

 

To visit M. Finley, go to http://mfinley.com, or write him at mfinley@mfinley.com.

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The NEW Why Teams Don't Work
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A fully revised second edition of this award-winning classic
by Harvey Robbins and Michael Finley
Paperback

Winner, Financial Times/Booz Allen & Hamilton Global Business Book Award, Best Management Book - The Americas, 1995


Table of contents and sample chapters of this book...


Just click on the book cover to order your signed copy for only $12.95.
Make payments with PayPal - it's fast, free and secure!
Table of contents and sample chapters of this book...
Why Change Doesn't Work:
Why Initiatives Go Wrong and How to Try Again and Succeed
Harvey Robbins, Michael Finley
Hardcover
Just click on the book cover to order your signed copy for only $12.95.
Make payments with PayPal - it's fast, free and secure!
"This is the first treatise on change we've seen that is actually entertaining. The authors cover human and organizational barriers to change and change theories, and then take a tour of management theory that's guaranteed to upset every reader at one point or another." -- HR ONLINE

Table of contents and sample chapters of this book...

Why not bookmark Mike's columns for your weekly enjoyment?

Stimulate the economy, give a poet a dollar.

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