Future
Shoes: "Moron
Awards 2001"
by Michael
Finley
Computer
User Columnist
Every
year the Why Things Don't Work Institute, of which I am proprietor, confers its
highest honor, The Metamoron Awards (known informally as the Morons), to those
institutions and individuals who best typified sickness in the face of change.
A
Metamoron, according to Why
Change Doesn't Work, by Harvey Robbins and
myself, is a leader who misleads. Metamoron winners are
identifiable by their authoritarian, undemocratic, anti-customer behavior.
Previous winners include Microsoft, General Motors, and France.
Time
is short, so let's get right to it.
- The year can’t pass
without allotting a corporate Moron to a multinational whose behavior
outraged even other corporatists. When shareholder Kirk Kerkorian filed a
$14 billion suit against DaimlerChrysler, it called attention to
one of the seamier truths of the M&A world -- there is no such thing
as a merger, there are only acquisitions. It was not until the new company
installed a German manager to run the Detroit-based Chrysler division that
the pillaging of an American institution became clear. A second automotive
Moron must be split between Ford Motor and Firestone, which
spent much of the year debating which of the two was responsible for 148
deaths in the U.S. caused by tire tread separation.
- Our international Moron
for 2000 goes to Israel, which six months ago sat at peace talks
that appeared to be on the brink of ending 50 years of war with its own
Palestinian population. What prevented the peace from taking hold? Not
politics, but religion. Possession of
holy areas of Jerusalem proved an insurmountable stumbling block to
parties pledged to observe the dictates of God himself. If Israel's
religious right were correct to avoid compromise, God must be pleased with
the bloodshed (300 deaths, mostly Palestinian, many of them children) that
followed.
- Lest we forget the
value of a single thing done well, let us note the $250 million contract
the Texas Rangers signed shortstop Alex Rodriguez to. Does anyone
believe the Texas Rangers, even with this acquisition, are about to become
a first-class baseball operation? More likely, it will make them unable to
ever afford another good player. Meanwhile, the excess quickened the
drumbeat to put down sick (read: small) ball clubs like Montreal,
Kansas City and Minnesota. America's pastime takes another giant step away
from everyday America.
- The first techno Moron
goes to all the venture capital funds that falsely built up the
values of over a thousand dotcom startups hoping to cash in on the
Internet boom. When the bubble burst, it set off confidence deflation that
has wiped three years of growth from the savings of hundreds of millions
of people. Will we ever learn: fundamentals are fundamental, and helium is
not.
- A techno Moron is
awarded to the Recording Industry Association of America, for
imagining that hounding Napster out of business -- which it tried but
failed to do -- would alter the reality that digitized information is
unstoppable, and that the old system of intellectual property is ready for
the dustheap. Faced with the choice of innovate or litigate, RIAA turned
the lawyerly cheek. The technology underlying Napster makes every computer
a server. We are poised for another major information revolution, presaged
if nor personified by Napster. The implications of that fact dwarf whether
Metallica is getting its 30 cents per disc.
- A communications Moron
goes to America Online and Time Warner, for their pending and likely
merger. The new company will be an octopus of publishing, broadcasting,
and Internet businesses. Imagine the intra-corporate sweetheart deals that
will proliferate as a result of this wedding. The big dog eats first, is
the logic underpinning the $110 billion undertaking. The effective weight
of an individual customer against such an entity will be that of a speck
against a star. When one company controls so many outlets for information,
what happens to the marketplace of ideas?
- Finally, we have a
proliferation of electoral Morons from the November elections. John
McCain, the only interesting candidate in 2000, propheticallly decried
campaign spending corruption back in March. By year's end, money,
influence and power combined for one the greatest political scandal, and
the most mystical political stalemate, in a century -- the buying of an
election like bacon. So threatening was McCain's suggestion that the Religious
Right joined with the Bush campaign in South Carolina to tar him with
the label of "dirty campaigner." In 2000, the non-dirty
campaigner always lost -- Bradley, McCain, and finally Gore.
- The media
commentariat -- high-profile pundits-reporters like Cokie Roberts,
Richard Berke, Michael Kelly and Britt Hume -- systematically slandered Al
Gore as a liar through much of the fall, charges that did not stand up to
scrutiny but erased his 17 point post-convention lead. George Bush
experienced no comparable scrutiny.
- McCain was right: soft
campaign funds dominated the election, primarily from single-issue third
parties and the political parties themselves. All told, $3 billion was
raised and spent on campaigns nationwide. After the election, the
Electoral College system would be defended as preventing candidates
from running entirely media-based campaigns. Never mind that they are
already doing that.
- The broadcast media joked
early on that if candidates wanted to appear on the air, they had better
buy time, and sure enough, studies showed that candidate coverage dropped
in both TV and print news. So the public had to decide between two
centrist candidates based almost entirely on 30-second commercials. The
same broadcast media, the night of the election, would three times falsely
award the election to one of the two candidates -- the worst performance
ever. Dan Rather of CBS acted as a cheerleader for Bush all through the
evening, despite the fact that Gore led in the popular vote. No apology
has yet been issued to the American people, for three times tipping the
election that evening, and for ultimately awarding Bush frontrunner
status. Fox News gave Florida to Bush based on projections of John
Ellis, a Bush cousin, who was on the phone simultaneously with Jeb Bush.
- The state of Florida
wins the local governmental jurisdiction Moron hands down for its
amazing sequence of efforts on George Bush's behalf -- manually recounting
for Bush but objecting to manual recounts for Gore, allowing special
favors for absentee ballots in some counties for the GOP but not for
Democrats, and fighting to the last dog the right of voters in that state
to vote and be counted.
- Some credit must be
given to the election boards of key Florida cities, which for years
ignored calls for more accurate voting systems, and gave us the butterfly
ballot and the hanging chad.
- Finally, the supreme
Moron to the U.S. Supreme Court's Sandra Day O'Connor, who
complained the night of the election when Florida was awarded to Gore that
it meant she could not retire as planned -- and who sided with the rest of
the right-wing team appointed by Republicans in a 5-4 judgment which will
vie with the Dred Scott case for its spurning to the Constitutional
concept of one man, one vote.
·
How catastrophic was this election? We elected, or
selected, a president who lost the popular vote by 400,000 votes. We failed to
count the votes of some 40,000 Florida voters, mostly in areas sympathetic to
Al Gore. We disenfranchised African-Americans and elderly Jews, while giving a
free pass to military votes that may or
may not have been cast before the election. When the dust settled on an
election in which Americans were remarkably undecided about which party should
hold power, one party nonetheless dominated all three branches of government
by the narrowest of margins. And we squandered the reputation of the nation's
highest tribunal.
·
By December, the economy seemed to be headed
south, and Salvation Army officers were reporting giving was way down, owing to
the excess of political giving during the previous twelve months. And
President-Elect George W. Bush, true to his word to wealthy donors, maintained
his promise of a $1.3 trillion tax cut despite a looming recession.
This year, let’s listen to McCain.
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by MICHAEL FINLEY
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