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Chapter 16
Communication Shortfalls

Your company is insisting it wants great teamwork. Everywhere you look, it's team this and team that. Employees get the message loud and clear. But that's the only message they get.

Once they "team," they feel like they have climbed a tall tree, to the highest branches, and as far as they can see, there's nothing. No mail trucks, no telephone lines, no smoke signals. They're literally up in a tree, left to their own devices, blinking.

Even if you create a team with a magic wand, it must be sustained the old-fashioned way, with lots of TLC -- Teaching, Learning and Communication.

     TEACHING, LEARNING AND COMMUNICATION

Team are about knowledge. How to get it, how to improve it, and how to pass it on. In the old days knowledge was a byproduct of doing business; today it is the primary driver. The distinctions between working and learning have never been blurrier.

Examine again our list of team dysfunctions: mismatched needs, confused goals, cluttered objectives, unresolved roles, bad decision making, uncertain boundaries, bad policies, stupid procedures, personality conflicts, bad leadership, bleary vision, anti-team culture, insufficient feedback and information, ill-conceived reward systems, lack of team trust, and unwillingness to change. Every one of these dysfunctions represents a failure of learning.

For instance -- leaders paying attention to their leading, and listening to those they are leading, should learn their way toward better leadership.

Teams that have struggled with ambiguous objectives in the past should have learned the knack for identifying a fuzzy objective in the present, and be able to discuss among themselves how to bring it into sharper focus.

Team members who have gone up in flames doing battle with one another for reasons having to do with one another's personalities must learn the futility of infighting and intolerance, and develop the skills for better appreciating one another (or at least not going at one another with chainsaws).

If we are not learning from past experience, it is probably because we are not sharing what we have learned with one another. This is the paradox of communication -- that so often we all know the right answer to a question, but for various of reasons we keep our mouths shut about it.

An influential article about this paradox appeared years ago Organizational Dynamics magazine. It was titled "The Abilene Paradox: The Management of Agreement," by Jerry B. Harvey. He starts by citing an absurd outing his own family went on one very hot day down in Texas. The family has been sitting comfortably at home when the father-in-law says, "Let's get in the car and go to Abilene and have dinner at the cafeteria."

When polled, every family member says that sounded like a good idea. So they pile into the car and drive the 106 miles in 104-degree heat to Abilene. Once in Abilene, the conspiracy of cheerfulness dissipate. Everyone wants to know whose idea the trip was. "I just went along to be nice," some say. "I went along because you went along."

The drive to Abilene encapsulated an important rule of behavior -- that people miscommunicate as much from good intentions as from bad. And it is death to teams. How many times have you happily consented to do something you didn't want to do, in order to be a "team player"? A team worth its salt will shudder at that kind of behavior passing itself off as team behavior. It is a form of laziness and cowardice -- and one every team has to stand watch against. It is a sign that the team is too polite to be a team – it hasn’t "stormed" it way yet to better understanding.

     COMMUNICATION HORROR STORIES

How important is good communication? Pick up this morning's paper, and you will find communication snafus on every page. We guess that over half of the debates and disagreements you read about are less about true differences of opinions, than about grotesque misconceptions of the other side's intentions.

Here's how miscommunication undermines a team:

Teammates May and Gloria, who sit on a suburban school recruitment panel together, hate each other's guts. May's goal is to get more kids of color into the school system, even if it means busing them in. Gloria is equally determined to see that the school's excellent standards are maintained. At first they argued their case before the full panel, but their points of view quickly hardened, and communication between the two came to a halt. Without direct communication, they began to demonize one another, thinking the worst of one another's intentions. The animosity was so complete that they stopped cc'ing routine items to one another, and even scheduled illegal meetings on the sly, without the other one present.

To Gloria, May was a Maoist, willing to destroy the system in order to push her agenda. To May, Gloria was a racist, pure and simple.

Both are dead wrong. May does not want minority kids admitted at any cost. And Gloria is acting purely out of appreciation for a successful program. But their relationship has become so toxic that it is regularly compromising the mission of the panel, to the point that the school board rolls its eyes before the panel makes a presentation. Poor communication destroyed the panel's effectiveness for the remainder of that school year.

This kind of shutdown is the opposite of the Abilene Paradox, but just as common -- it is a mutual conspiracy to betray one another. May won’t share what she learns with Gloria; and Gloria intentionally alters what she learns with May, to throw her off the track. Team objectives have been replaced by interpersonal war.

Here's a less venal example:

A logistics team at a Naval supply depot in Virginia is honestly confused. The issue – whom to report to. Their written charter names their own team leader, and her supervisor, as the immediate chain of command. Half the team reports to them. But the team is fortunate enough – well, perhaps fortunate isn’t the right word – to have an engaging, charismatic, and high-ranking champion in the depot's executive group. This officer is involved in the tactical decision-making of the group, and he enjoys the loyalty of the other half of the team. There are no hard feelings between any team members, yet the overwhelming emotion on the team is uncertainty. Who gets what information? What is the basis for sharing: the leader's need to know or the curious champion's desire to know? Who's in charge? This situation has been going on for over 18 months. The confusion of loyalties, however well-intentioned, is tearing the team apart.

Team members around the world are staring at one another right now, with rhetorical question marks poised over everyone's heads. Do I understand what you just said? Did you get what I meant? Are there truly things that "go without saying"?

Lets break communication down into its base elements, then build it up again.

     LEARNING TO LISTEN

Good communication is a series of checks we run, first on ourselves, and then on the other person. Listening is three-quarters of communication. Do not doubt this, because we have a graph to prove the point:[2]

 

Talking

 

Listening to ourselves
listening

Listening to
ourselves
talking

 

Listening

 

v     Talking

Picture yourself " communicating." Be honest now – didn't you just picture yourself talking? And talking is important. If only we said what we have to say more clearly, or more slowly, or simply louder -- the world would understand better and we would get our way more often.

In our rush to be heard and understood, we focus way too much on ourselves doing the talking. We are the critical factor in communication, it is true. But our listening is much more important than our talking, because our listening determines whether we learn anything, and actual communication occurs.

v     Listening

Instead of beginning in the familiar upper-left corner, with us talking, begin in the opposite corner, with us simply listening to the other party. This should be the easiest part, but it gives many people conniption fits. You simply listen. Ain't no better way to say it.

If you are having troubles with listening, listen up. The other squares, with the more mysterious labels, may hold the key.

v     Listening to ourselves talking

Are we going on too long? Are we embellishing? Are we getting in little subtle jabs at people? Are we "winking" in our speech, assuming things for the group that they perhaps should not assume? Are we annoying the hell out of people with our gabby self-importance?

There are many sources of contamination in ordinary speech, and some of the worst crop up in team dialogue, where we are unconsciously working to express:

ƒ      our importance

ƒ      our superior knowledge

ƒ      our political convictions

ƒ      our prejudices, which we hope others share

ƒ      our disdain for the thoughts of a perceived adversary

ƒ      our insecurity about what others think of us

ƒ      our lack of stature in the group

ƒ      our unfamiliarity with the topic at hand

ƒ      our worry that someone is waiting to gun us down

It is as if we have erected a wall around ourselves to prevent us from expressing our most sincere convictions. An encounter group industry exists to help people breach their walls. If you feel that you are consistently undermining your own best efforts, you might consider getting help of this type. There are a billion good books on how to do this, too. You can descend the interior staircase of your soul and get to work dusting the place.

For our purposes, however, we will simply remind you that whatever you have to say needs only to pass the simple test of teamwork: Are you saying something that is germane to the team as a whole -- to its objectives, to its overriding vision, to the tasks it has set out for itself? If so, you are on solid ground, even if you are neurotic and still crave approval.

If not, fix your message so that it is direct, relevant, and respectful of others. People will understand. And lo and behold, the respect you have been craving will start to trickle in.

v     Listening to ourselves listening

We are talking about developing in ourselves a deeper skill of listening, an awareness of our awareness. Why's this good? Because it is a state of respect for others that generates respect in others. And you will be surprised, once you get to this state, and become comfortable in it, how much better your eventual thinking becomes.

Here's a series of checks you can run, as you are doing your best to hear what the other person is saying:

Are you thinking too much? If you are busy framing a reply while your teammate is expressing him or herself, you aren't being fair. Forget your reply. Do your teammates the justice of paying attention to their thoughts.

Are you leaping to conclusions? If you are insecure or hasty, you may mentally finishing off your teammates' thoughts for them. This is rude and arrogant. Let them finish, and listen the whole time.

Don't analyze. You may think you're doing the team a favor subjecting its thoughts to your rigorous instant analysis. Quit with the analyzing, already. Think of a conversation as a garden, not a shooting gallery. You can analyze later, when you're both in the mood.

Don't be so cock-sure. We have a tendency to run what we are hearing against our internal database of what we know for sure. "That won't work…." "Hey, that violates Robbins Second Law.…" "Man, is that stupid!" Who knows, maybe your internal database is wrong (just this once), and the speaker is right. Ask yourself, "I wonder what the second right answer is?"

This square probably sounded the most far-fetched to you when you saw it. We think it is the most important of all. It is a check against your own agitation, your own ego-needs, your own impulsive reflexes -- your worst communication dysfunctions.

Teams hit the rocks not because of differentness, but because of their response to it. Teams whose members are individually so sure of what's what, have ROADKILL stamped on their foreheads. ("So this is what you think of me." "I knew I couldn’t count on you." "There you go again.")

Teams whose members are less certain are more open, and more curious about what the next person is really thinking, and why he or she is acting that way. Focus on curiosity, and the respect implied in that term.

     Feedback

A component of good communication is proper feedback. People, especially teams, need to be told what's what. Former New York City Mayor Ed Koch used to go around asking everyone, "How'm I doing?" It was his signature remark. He knew it was obnoxious -- begging for affirmation gets old quick. But he was a shrewd fellow. He knew

ƒ      the political value of being known for a single funny catch phrase,

ƒ      the undeniable human appeal of being interested in the opinions of others, and

ƒ      the performance value of getting useful feedback.

We're going to be looking at feedback primarily with the last reason in mind. But do not underestimate the power of the other two reasons. Feedback -- communication, mutual evaluation, keeping score -- is powerful stuff. Good, continuous feedback is like gasoline to a team ready to roll. The shrewd team leader keeps it pumping, for all the right reasons.

We live and work in an information-driven society. We measure everything, and we look at key measurements (monthly unemployment figures, Consumer Price Index, our kids' report cards, our spouse's Visa card statements) to see how we're doing and where we stand.

Teams, too, need to know how they're doing. It is a kind of hunger, a voracious appetite to measure what they are doing every which way:

ƒ      feedback from one another

ƒ      feedback from team leaders

ƒ      feedback from "customers"

ƒ      feedback from the organization they are part of

ƒ      feedback in the form of numbers

ƒ      and feedback in the form of words

ƒ      feedback that is scheduled, formal, and official

ƒ      feedback that just happens

ƒ      feedback of the long-term, big picture

ƒ      feedback on the here-and-now, itty-bitty picture

Feedback should be continuous, so that every team member has a living thread of information about "How'm I doin'?" that he or she can use to tailor a workstyle that contributes to top team effectiveness.

Surprises. If you give a team member good, honest feedback and he or she is taken aback, something is wrong. Chances are the team waited too long before clueing in the errant team member. That's why continuous feedback beats periodic evaluations -- mistakes don't have time to become habits. If you put off corrective feedback too long, the person in question will resent you for it. "Why didn't somebody tell me?" Semi-annual evaluations are for the birds. By the time people find out where they are coming up short, it is too late. And it feels just like Judgment at Nuremburg.

Soft-pedaling. The most important feedback we can give is often negative. But it is unpleasant. We daresay it is even more unpleasant to give negative criticism than it is to receive it -- and that's saying something. The worst, worst, worst thing you can do is ignore it or minimize it. For want of a nail, the war was lost, as Poor Richard was wont to say. Replace the nail now, before a small problem grows into something humongous.

Good news/bad news. No one takes criticism well, so we have to give it with great care. This means walking a line between compliments that don't ring true and honest, helpful support. People can tell when you are "dressing up a dressing-down." When you have something good to say, focus on the good. When the news is not so good, be direct about that, too. It's pleasant if you can convincingly shore up an errant team member a word or two of friendly support. But it is hard to be convincing about such things, and there is the danger of miscommunicating the correction. The best thing is to say what you need to say. In the end it is the most respectful way to handle the problem.

     A concluding question

We have been discussing feedback as a top-down phenomenon. Team leaders monitor their teams and provide regular feedback and evaluation. Bosses and supervisors from outside the team provide it.

Here's the question: Can a self-directed team self-monitor?

Good question. Without all team members having the designated role of feedback-giving, feedback becomes an ad hoc, undocumented, informal process. Not bad, but not great. Somehow a team must find a way to flush true communication into its system. Chances are that there is a lot of vague feedback already occurring, and that it is useful:

 "By the way, Georgia, I liked the drawings you came up with in the report."

 "Rewrite this for me, will you, Dave -- you're so much better at that than me."

 "Ravi, I'm having problems importing the file format you're using. Can we agree on a different standard?"

Even informal groups can create formal structures. A free-floating team can institute official carping sessions, where they can air out problems they are having with one another. Make it friendly, so the gripes don't overwhelm other kinds of feedback. And make it problem-solving oriented, so people leave feeling positive.

A leaderless team can have a process by which every member has another member to serve as a sounding board, with the idea that they meet once every week or so, over lunch, and discuss problems, worries, and performance questions. The two take turns mentoring one another. There should be a compact that the dyad be more than a back-patting session -- maybe the team can draw up a series of hard questions to go over each time, so that the pairing accomplishes something.

And have doughnuts available. People like doughnuts.

 

[IMAGE]NOW AVAILABLE from from Berrett-Koehler Publishers (San Francisco) and Texere (UK)!

The New WHY TEAMS DON'T WORK
What Goes Wrong and How to Make It Right

a fully revised second edition of this award-winning classic
by Harvey Robbins and Michael Finley
Paperback

"The American business approach to workplace teams is filled with powerful subtleties and is also quite different from the Japanese. The phrase, "How come all this quality stuff don't work," nicely sums up the challenge making teams work in America. Authors Robbins and Finley present practical solutions to the problems with and misconceptions about teams that will be valuable to any organization inclined to assign teams to work on legitimate operational issues. Pragmatic team tips covered here include team decision-making, communication skills with teams, reward and recognition ideas, the importance of effective team leadership, and the fundamental factor of organizational culture that could help or hinder team success. The authors swap narration of chapters, enlivening this useful handbook on how to make the commitment to teams a success. Serves well any manager's interest in maximizing productivity and quality improvement with teams. Recommended for all quality professionals." -- Quality World

Winner, Financial Times/Booz Allen & Hamilton Global Business Book Award, Best Management Book - The Americas, 1995



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