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Chapter 18
Trust Hell

On November 2, 1999, one of those increasingly frequent events took place – a man with a pistol walked into a building and began firing.

What made this instance relevant to us is that the seven people the man shot and killed were not randomly selected; they were his work team at Xerox Corp. Within ninety seconds Byron Uesugi, an employee at Xerox’s technical services division, slaughtered everyone he had been meeting with for the previous 36 months.

Every year about 1,500 people are killed in workplace violence, and about 250,000 non-fatal physical attacks occur. Typically they are no random; attacks are typically peer-on-peer or against supervisors. The attackers are the ultimate dark angels, bringing bloodshed to their team instead of team spirit.

What these attacks illustrate to us is just how bleak teams can become when the fundamental element of trust is no longer there. We don't know what the dynamics of Uesugi's team were, or what his complaint was. But something had to be drastically wrong, a perceived betrayal deeper and darker than a well, for Uesugi to snatch his teammate's lives.

The Blood of Teams

We struggled to come up with a suitable metaphor for the importance of trust. We tried food – "Trust is the food that nourishes a team." Good, but not great. We tried fuel and gasoline – explosive, but still not strong enough. We tried oxygen, and we knew we were getting closer.

Then we hit on the perfect metaphor – blood. Trust is the blood of teams. The river that carries it along, that pulses with life, that brings thought and power to everything the team attempts.

And a team trying to operate without trust – trust from the larger organization, trust in the larger organization, trust in one another – is like a body thinking it can go about its business after all the blood has been drained from it.

Now that we have a metaphor, we can describe what we hate. Do you know what we hate? We hate the Dilbert comic strip.

Not that it isn’t funny – it is funny, savagely so. Mark Twain would take off his hat to Scott Adams' brilliant barbs.

What we hate is that we live and work in an environment so accustomed to betrayal that we pin funny examples of it on our cubicle walls, and celebrate its dark wretchedness.

Although it is healthy on our part to find humor in the bitterness, it is appalling that such bitterness fills every cup. A team without trust is team hell. No truth is heard there, only cynical laughter when someone new shows signs of caring.

We've been living with teams for the past two decades, and it breaks our hearts that the common coin for every kind of team, after all this time, remains disappointment. Become invisible, go into any organization, and watch people, and the same patterns emerges:

ü People don’t tell one another what they really think, for fear they will face recriminations.

ü Team leaders pursue incremental, safe courses of action, because it is safer than trying something new.

ü No one talks about what the real problems, because all agree that no one really wants to solve them.

ü Their work lives are instead a charade, going uncritically about pointless behaviors because pointlessness is the status quo, and fear has cemented it in place.

We're going to go on and on in this chapter about how to create an environment of trust, and some of it will sound Boy Scoutish. Against the harsh rigors of the workplace, "trust" seems weak and without substance, like dandelion fluff that blows away with the first puff of air.

And that is the tragic truth about trust. It is extremely fragile.

     The Stinking Corpse

In the chapter about team leaders, we described what happens when leaders lose credibility with team members. A single act of betrayal, and an otherwise well-meaning leader is hung out like a stinking corpse -- out of the loop, ineffective, unable to perform.

What is true of team leaders is true of all team members. A slender thread binds dissimilar people into a team -- the willingness to keep listening to one another. It does not take much in the way of betrayal -- a false statement, a misunderstanding not cleared up, evidence of self-serving above team-serving -- to snip that thread.

Distrust is really a very rational thing. It can described as the psychological dynamic of closure:

When we lack information about someone or something, it is human nature for us to fill in the gap with negative information of our own making.

When I don't know you or your intentions, and your behaviors don't seem quite right to me, I assume the worst. If I don't know that you are telling me the truth, then, in my mind, you probably aren't. This xenophobic reflex or suspiciousness is a survival mechanism created by human beings to maintain their sanity -- and to prolong our existence in the face of what is unknown and frightening.

In a team situation, loss of trust means instant banishment to a realm outside the inner team circle where no one pays you any attention. Worse, when what we are told conflicts with what we see, our belief dies. In the movies and in life, there is nothing more profoundly insulting than calling someone a liar. Being called a liar negates your existence and negates any hope of a relationship. With the belief dies confidence, rapport, the team relationship.

Stephen Covey, in 7 Habits of Effective People, describes trust as a kind of bank account. In a new relationship, each side begins with an automatic amount deposited -- let's say $100. That amount in your account will grow immeasurably if you behave in a consistently reliable and trustworthy way. Or you can fritter away your $100 with minor acts of dishonesty and betrayal -- before you know it, your promises and explanations come back marked NSF.

Restoring trust once you allow the account to deplete itself is a tall order. Like the boy who cried wolf, you have no basis upon which to rebuild trust, and you will be penalized -- it will seem unfair to you -- for a long time, no matter how honest your intentions.

Several movies (Clockwork Orange comes quickly to mind) have been made showing how a reformed individual will continue to be disbelieved and even abused after he has "gone straight." A single act of trustworthiness does not outweigh a single act of untrustworthiness -- not by a long shot. You can't undo the harm of betrayal with a single act of heroism or generosity that will make everything else you said or did go away.

     Nine strategies for creating trust

The very best way to repair a broken bond of trust is to not let it be broken in the first place. If that is no longer an option, you have a long road ahead of you, winning people back to your confidence. The only way we know is to keep slogging. Tell the truth. Keep your promises. Be reliable. Rebuild your account using regular, small deposits. It may takes years of faithful, timely payments.

When you can't be perfect on any of these scores -- and who can? -- acknowledge it. Explain it. Ask for forgiveness. And promise to work to keep it from ever happening again.

As a prerequisite for building trust, team leaders and team members must:

1. Have clear, consistent goals

We said way back in Chapter 5 (Misplaced Goals, Confused Objectives), that a clear, acknowledged sense of where the team is going is essential not only in giving a clear sense of direction, but a foundation for trust: If you don't know where you're going, that's probably exactly where you'll end up.

If I don't know what we're supposed to be doing and where we're heading as a team, my tendency is to be guarded and defensive for my own self-interest and survival. I will find it difficult to buy in to the team purpose and commit to other team members when I feel left adrift and uncertain. As a result, my trust level will be low.

Having goals that are both clearly stated and consistently supported helps me establish a foundation of trust that will strengthen over time as the team moves in a predictable direction towards agreed-upon outcomes.

Many teams are plagued by a series of ever-changing priorities and direction that leave team members bewildered and disillusioned. Many team members will find this inconsistency intolerable -- and will resort in their frustration to self-indulgent, team-indifferent behaviors.

When this happens, it is important to step up communication drastically, to reassert the purpose of the team. Think of communication and trust as being yoked together. They rise together, they fall together. The less the communication during times of change, the lower the trust and commitment level of team members.

2. Be open, fair, and willing to listen

For many centuries, the Chinese had stringent guidelines regarding who got into heaven and who didn't. First, the gates to heaven were only open to Chinese leaders and royalty (peasants spent eternity in rice paddies). Before leaders could enter, they had to obtain a "mandate to heaven" -- sort of like a Get Out of Jail card. One of the key requirements for obtaining this mandate was to be open, fair, and willing to listen to their people. This explains why, even today, senior Communist geezers nearing death have a tendency to loosen the reins of tyranny a bit (a wee bit -- they are only hedging their bets, after all).

The same principle applies today in terms of building a sense of trust:

The more open, fair, and willing to listen individuals are, the more they are likely to receive the trust of others (both on and off their team).

"Fairness" must be built into the conversation; people need to hear the word "fair" come out of your mouth: "I'd like the outcome to be fair to everyone." or "It's important to me that people feel the process is fair."

Show a genuine interest in what the other person is saying by learning and practicing active empathic listening skills. Set up ways of making yourself accessible to others -- an open door policy. These are all ways of starting the trust building process.

The injunction to be open, fair, and willing to listen is obviously valid for team leaders, but it is equally legitimate for team members. On a team of true collaborators, there can be no outsiders, secret-keepers, or (apparent) conspirators.

Being open means, in large part, letting go. The history of management is the chronicle of a few individuals exercising control over the rest. It does not take a Ph.D. in psychology to see that there is an inverse relationship between control and credibility. Those with the tightest grip on the information at their disposal are the least trusted -- again, the mind filling in what it does not know with negative assumptions.

To have credibility, you must relax your grip of control over others.

3. Be decisive -- and how

Nothing sucks the air out of a team faster than having outcomes that need to be achieved and no one making any decisions to draw nearer to those outcomes. Particularly the person or persons "supposed" to be making those decisions.

Are you a fan of frightening truisms? Try this on for size:

When it comes to building trust, even a bad decision is better than no decision

People just don't trust people who are indecisive (see "closure" below). Sometimes, trust dissolves not because decisions are being neglected, but because the team objects to the way the decision was made.

Let's say a team arrives at a decision point in a project. One team member expects consensus. Another expects the boss to decide. A third another expects some sort of sub-committee recommendation. What is this team in? Deep weeds. Team members' expectations are thwarted. They become frustrated. Then angry. Motives come into question. Trust is last seen taking the expressway out of town.

This may seem overly cautious but it is not:

Before teams can make important decisions,
they must decide how to make those decisions.

4. Support all other team members

Loyalty is a linchpin of building team trust. The concept comes from family life. If you've come from a large family (say, three or more siblings), you know everything there is to know about sibling rivalry. You occasionally beat up on your brothers or sisters. You also, we are sure, protected these same siblings from others who wanted to beat them up. That (the latter, not the former) is what support is all about.

A team is a family.

Fights will occur, but you keep them inside the team. You don't broadcast your dirty laundry to others. You protect team members from becoming victims of non-team member abuse. Given the opportunity to agree with someone else about a team member's errant ways, you stick up for that member instead. (Think about it: how much would that person trust you if you badmouthed your fellow teammates behind their backs? Not very.)

5. Take responsibility for team actions

This is a hard one for some team members to get. If something goes wrong, you don't point fingers; you take personal responsibility for the actions of the team as a whole. This is true whether you are team leader or not.

We know of one organization whose teams had a crest which represented their lack of trust. It was arms crossed in front of their chest with fingers pointing in opposite directions.

Finger pointing destroys the very fiber of teamwork.

Blaming convolutes the team process. Who will speak freely, offer ideas freely, and provide honest critiques knowing someone on the team is going to come down on them with a sledgehammer?

It is much better from a trust standpoint for someone to see you as a "stand up and be counted" type of person, not blaming others on the team for failures. Not, "our team doesn't make mistakes," but "our mistakes are team mistakes, and we learn from them and move on."

6. Give credit to team members

Albert Einstein offered this choice piece of wisdom:

"Nothing is yours until you give it away."

Meaning, if it's acknowledgment you want, be generous with what you have done.

Maybe the germ of an idea was yours, but didn't it require the whole team to nurture and expand and apply the idea to the task at hand? The prima donna who insists on mopping up all team applause is probably a very valuable member -- but in his very talent lies the seed of team destruction.

Shine a light on others on your team. But shine it sincerely. If it's done in a superficial or artificial or unctuous way (think: Oscar thank-you speeches) you'll kill, not cultivate, trust. But if done with genuine recognition for teammate accomplishments, trust will grow.

Can you be sincere? Can you share? Most of us are pretty selfish and self-protecting, so giving credit to others does not come naturally. It's something to work on.

While you're working on it, be very clear on something: one of the worst things you can do is horn in on another team member's glory. There is nothing more aggravating that to have someone else (like the team leader) take credit for your (or another's) work. (Think: political campaign speeches.) A team member who steals another team member's thunder -- what can you say?

Smart guy, Einstein.

7. Be sensitive to the needs of team members

Work is hard. Tiring, frustrating, often painful. So we appreciate it when teammates indicate that they understand the pressures, and sympathize. We're not talking about pity, or playing the tragic violin, or treating one another like children. We are talking about fellow feeling -- giving one another the occasional human sign that we understand and appreciate.

The best way to build up a strong trust bank account
is by showing awareness of and sensitivity to the needs
of other team members

Showing fellow workers that you are genuinely concerned about their struggles -- at work or home -- allows them to feel comfortable with you, and increases the likelihood of reciprocal understanding.

On a less intimate level, it means being sensitive to people's practical preferences. For example, there is a best way to communicate with every person: face to face, in writing, e-mail, voice-mail, with a lot of details or not, with recommendations or not, etc.

Let the other person know you are trying to relate to them within their comfort zone, not yours. It takes flexibility and thought on your part -- but with a handsome payoff in their willingness to hear and act on your thoughts.

8. Respect the opinions of others

Not everyone sees the world the same way; in fact, no one does. When five people witness an auto accident, police compile five different reports. Each opinion is based upon an individual viewpoint. That's why there are 5 billion people in the world, not one very big person.

Other team members may come up with ideas that you think are the craziest things you've every heard uttered by another human being. That doesn't make them crazy or deserving of disrespect because their opinion differs from yours. The best teams are made up of people with the biggest diversity of perceptions who first learn to understand and value the opinions and views of others.

Trust without respect is like a sandwich without bread.

If you don't or can't respect someone, especially on your team, you will never trust them. People do not come equipped with RESPECT buttons they can push, and be flooded with respect for others. Indeed, we are stingy with respect -- "I can't give it; they have to earn it."

If you feel swamped by your own stinginess, what can you do? First, acknowledge the fact, and concede that it is as least partially your problem. Everyone deserves a basic level of respect, after all; if your nature makes you contemptuous of even that basic level, you may be all of the problem.

Hint: people who lack respect for others don't always have the abundance of self-esteem that they think they have.

To learn respect, return to the fundamentals of goals and roles. Focus on the task, not the personnel. Try to build a narrow basis for trust on what a person commits to and does -- being a good soldier. Set aside past bad behaviors or personality quirks.

Gossip kills respect. Often you will get advance word from the grapevine to "watch out for Charlie." Charlie's reputation isn't Charlie. Form your opinions about him by working with him, not from the vague rumblings of the lunchroom.

9. Empower team members to act

Team members cannot be empowered to act; they must empower themselves. As a team member, however, you can help create an atmosphere where other team members feel free to take risks and take action towards the completion of tasks.

In an organization where people are afraid to take action or risks without first checking with some higher authority, they will resist any attempts to "empower" them. Where team members do feel comfortable initiating action and letting their boss know what's going on (so the boss doesn't wind up with a face full of egg), trust starts to grow.

Trust given results in trust,
support, and loyalty in return.

     Perceptions and trust

A few paragraphs ago -- in #8, "Respect the opinions of others" -- we talked about how different people can view the same situation in different ways, and arrive at conflicting interpretations. Obviously, when people are seeing the same thing in different ways, they start to wonder about one another. "Is he crazy?" "She is really deluding herself!" "Do I dare share my opinions with people who can't see the nose in front of their own faces?"

Perceptual differences between team members are a major cause of trust breakdown. To reverse this breakdown, we must first understand that our perceptions of the world differ for good reasons. We all select, organize, and interpret information differently. Let's talk about each one in turn.

Perceptions are selected. We are all of us constantly surrounded and bombarded by activity. Lights, noise, talking, wind, and even our own thinking are sources of stimulation that we can perceive.

To make sense out of all this stuff, we become selective in our perceptions. We edit. We block out the buzzing lights, the air conditioner hum, the noisy conversations, and the child asking for our help -- and concentrate on what we are reading. When the child finally does get our attention, we re-focus, block out the rest, swivel toward the child like Robocop and say, "Sorry, I didn't hear you."

We select the stimulation that we wish to perceive, based on our expectations, our needs, and our wants. If our first impression of someone is negative ("She sure dresses like a slob"), we tend to pick out those actions that support those first impressions ("Get a load of that desk"). We expect certain things to be true and sure enough, we find them.

If we need more office space, we notice all the vacant space in the building -- space we never noticed before. If we want a new boat, all of a sudden we become aware of all the boats for sale along the road on our way home from work.

The most powerful word in the English language is the word NOTICE. If you don't notice your environment, you can't interact effectively with it.

Once we've selected information, we organize it via two very interesting methods. One is called "figure-ground." That is, one set of information becomes the figure we focus on and everything else becomes the ignored background. Figure-ground occurs when two people think they're talking about the same thing, but actually are talking about two different things.

Maybe it's happened to you. You're in a conversation with someone; the conversaton ends; you think you have agreement; then fifteen minutes later, you stop, slap youself on the forehead and ask yourself, "Were we even talking about the same thing?"

Perhaps you noticed the other person doing something totally different from what you thought you had agreed to. In reality, you both heard different things from the same conversation based upon each person's pre-determined focus or priority. Each was listening to their "inner ear" rather than what the other person was saying. The conversation founders on the shoals of each side's self-fascination. The conversation is nothing but a "dual-monologue." It cannot progress to true communication.

What's important to us may not be what's important to someone else.

That's where many misunderstandings begin. To stop this sort of misunderstanding, never end a conversation without first clarifying who is responsible for what by when, and how are you going to check with each other to make sure you're on track.

The second way we organize information is through closure. Closure is based on the principle that where there's smoke, there's fire. If we have incomplete information about something, we tend to fill in the blanks using what we already do know. (Smoke, therefore fire.)

The problem is, we have a natural tendency to fill in the blanks with negatives, not positives. So if we get left out of a meeting or off a memo we feel we should have received, we feel the sender intentionally tried to do us harm. Sound familiar? The higher the trust levels, the less likely negative closure will occur.

Many times we see only a part of what is going on, but will organize it by filling in what is missing. The parts we fill in are as real to us as that which we have actually observed. This is why rumors are so easy to start, so powerful once they have started, and so hard to put an end to. The best way to overcome this tendency is to check out the facts or ask for the other person's intentions the next time you start feeling upset about what someone is communicating to you.

When we assume negative intentions on others' part, we react by "getting even."

The next step, after we have selected and organized information, is to interpret it. Our interpretations are affected by the ambiguity of the situation, our attitude, our orientation, and the psychological context of the situation.

v     Ambiguity

A man dashes into an airport bar in an obvious hurry. Orders a drink, slams it down, throws a $5 bill on the bar, and runs out. The bartender slowly walks up to the bar, picks up the money, turns to another patron and says, "Isn't that interesting. He was in such a hurry, he forgot to pay for his drink ... but he left me a $5 tip."

Ambiguity. If you don't tell another person how you want them to interpret your information, they're free to interpret it based on what ever happens to be rumbling around in their brain at the time.

v     Attitude

If you're like most normal people, your mood changes during the day based upon your interactions with other people or information. You may know what your attitude is at the time, but others don't. In order to enhance your communications with others, since they are interpreting your messages based upon both your verbal and non-verbal behaviors, you need to let them know what your attitude is at the time of your conversation. Some people have taken a 4"X4" piece of cardboard and drawn a "mister happy" face on one side, a "mister yuk" face on the other, and hung it outside their work space. As their mood changes during the day, they flip the card back and forth. This helps those coming in to talk to better interpret their information based upon the mood of the person.

How things look on the outside of us depends
a lot on how things are on the inside of us.

v     Orientation

We all have orientations or comfort zones in which we operate. These orientations may be made up of our experiences from where we grew up (example: All New Yorkers think and act alike, but differently than Midwesterners), our religious/philosophical backgrounds (Jewish, Catholic, Lutheran, Humanist, Moslem, Atheist, etc.), our education (MBA's, Ph.D.'s, engineers, writers, salespeople, etc.), our cultural heritage (Italian-American, African-American, Latin-American, Native-American, etc.), our color charts (black, white, brown, red, yellow, green, puce, etc.), sexual preferences (heterosexual, homosexual, both, neither, etc.). Our orientation is unique and makes us who we are. It also requires us to be sensitive to the orientations of others if we are to communicate more effectively with them.

v     Psychological Context

This is a natural human trap in which we often get caught. Basically, we all interpret information we hear based on the last piece of information we happened to be thinking about. For example, if a salesperson is thinking she knows what a customer needs ("blue coat"), she may unthinkingly ring up the blue coat -- even though the customer only bought a pair of red socks. The salesperson wrote the order based on what she was thinking, not what she actually heard.

In factories there is a storage space set aside at the end of the assembly line. It's called the redo line, because it's where everying that has to be redone is put. It has been estimated that 40 percent of the cost of redoing work, across all industries, is the result of mistakes incurred because of psychological context -- people misperceiving, seeing false patterns, unthinkingly turning a screw to the left instead of the right. We slap ourselves on the forehead when we make these completely avoidable mistakes -- then proceed to make them again.

The lesson here is that team members must be very vigilant about their own attitudes. Suspicions that would have saved us from treachery and defenestration in another era become our workaday enemy in the team era. We must learn to identify when our instincts about one another are serving us well, and when they are doing us a disservice.

It's OK to trust your senses. It's your brain you have to keep an eye on.

 

Trust depleted may never be regained. It is a tough business -- two strikes and you're out. When trust is gone, it must be replaced by control -- rules, regulation, structure, 3-ring notebooks. The team spends as much time policing itself as doing its job.

A world without trust is a world full of -- lawyers. Lawyers are how our society imposes control in the absence of trust. They weigh us down with structure and penalties. They create language that is frightfully clear, and frighteningly uncreative. The irony is that control ultimately fails to control -- for who can really understand the clarity of legalese? A team that comes up empty in the trust department will start to think like a lawyer -- not what works, or what is best, or what meets the customer's needs, but what technically complies with what is asked of us.

A final disturbing thought. While a team leader can take heroic measures to regain trust – submitting to a public whipping is one promising avenue; apologizing is another --there is precious little that rank and file team members can do. Here and there, even in the darkest organizations, there are always good people who speak the truth, and devil take the hindmost.

Even hell has its beloved trustees – old cons who have done hard time, who know the ropes, and retain a measure of grizzled humanity. Their humanity is expressed as a Dilbert cartoon on the cubicle wall. They are saying, all you can do when you know you are in hell, is laugh about it.

[IMAGE]NOW AVAILABLE from from Berrett-Koehler Publishers (San Francisco) and Texere (UK)!

The New WHY TEAMS DON'T WORK
What Goes Wrong and How to Make It Right

a fully revised second edition of this award-winning classic
by Harvey Robbins and Michael Finley
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"The American business approach to workplace teams is filled with powerful subtleties and is also quite different from the Japanese. The phrase, "How come all this quality stuff don't work," nicely sums up the challenge making teams work in America. Authors Robbins and Finley present practical solutions to the problems with and misconceptions about teams that will be valuable to any organization inclined to assign teams to work on legitimate operational issues. Pragmatic team tips covered here include team decision-making, communication skills with teams, reward and recognition ideas, the importance of effective team leadership, and the fundamental factor of organizational culture that could help or hinder team success. The authors swap narration of chapters, enlivening this useful handbook on how to make the commitment to teams a success. Serves well any manager's interest in maximizing productivity and quality improvement with teams. Recommended for all quality professionals." -- Quality World

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