THE WHY TEAMS DON'T WORK WORKBOOK

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Chapter 4
Teamwork vs. Socialwork

Here's yet another level in which goals and needs get confused. This time it's about a category of goals we call "socialwork." Socialwork is a perversion of the need to affiliate. In it, affiliation breaks free from the team objective -- it is just affiliating for the fun of affiliating.

In the Stone Age, socialwork was when one caveman kept interrupting stalking the woolly mammoth to do the woolly mammoth dance. This drove the other cavemen nuts, because everyone knows you kill the mammoth first, then do your impression of it later, around the fire.

A hundred thousand years later, teams are still afflicted, at every turn, with outbreaks of the mammoth dance.

All too often, the problem isn't just one "class clown" who can't stick to the task -- it's a major contingent of fun-lovers, who kill the work ethic deader than Raid. Two people with lampshades on their heads are enough to doom a serious enterprise.

The stated purpose for a team is to gather people together and collaborate to jointly accomplish agreed upon team outcomes; i.e., get things done together. The purpose of socialwork, on the other hand, is to get your personal needs for affiliation met by being involved in a group.

One is work-related, and results in dead mammoth. The other is a goof, and likely results in no mammoth, or worse, a very undead one.

Here are examples of teamwork attractions that distract members from the true team goal:

ƒ      the team has some super attractive members

ƒ      the team has a charismatic leader

ƒ      the team gets to travel

ƒ      the team has an incredible expense account

ƒ      the team was written up in Fortune

ƒ      the team gets a great workspace

ƒ      the team does no lifting

ƒ      the team goes to Vail every February

This is a mixed list, but what it says is that there are more reasons for joining a team than just the human need to interact or the validity of the stated team goal ("develop a manned flight rocket to travel to the Sun"). Knowing these things about one another, up front, can resolve anxieties and expectations before they drag the team down.

Sometimes the line between teamwork and socialwork gets a bit fuzzy. You can usually tell this is happening when everyone on a team is pissed off. An example of the teamwork/socialwork clash is when Team Member A is working on a task while Team Members B, C and D are in the next cubicle chatting away about non-work related things. While A is doing teamwork, B, C and D are doing socialwork.

It is a uniquely human conflict -- work vs. play. While play is natural and normal, it quickly becomes corrosive when play replaces work as the goal for one or more team members. It will not take long for Team Member A to resent the fun the others are having, and their unwillingness to pull their share of the load.

Conversely, Members B, C and D will feel genuinely indignant and angry that their socializing is not perceived as the vital glue that holds the team together. Hint: if glue isn't being attached to every team member, it isn't vital glue.

A survey a few years back suggested that during an average workday, at least one fourth of the time is occupied by socialwork. The researchers also suggested that this mental break time is a necessary component to staying sane at work (relieving stress). The problems occur when some people on a team are teaming at the same time others on the same team are socializing.

While both teamwork and socialwork are essential to team success, getting the whole team in sync is important.

Plus, some team members have higher needs in one end of the spectrum than the other. Some people never seem to need or want a break while others don't appear to be pulling their weight since they’re usually schmoozing.

All work and no play makes you dull. All play and no work makes you unemployed.

[IMAGE]NOW AVAILABLE from from Berrett-Koehler Publishers (San Francisco) and Texere (UK)!

The New WHY TEAMS DON'T WORK
What Goes Wrong and How to Make It Right

a fully revised second edition of this award-winning classic
by Harvey Robbins and Michael Finley
Paperback

"The American business approach to workplace teams is filled with powerful subtleties and is also quite different from the Japanese. The phrase, "How come all this quality stuff don't work," nicely sums up the challenge making teams work in America. Authors Robbins and Finley present practical solutions to the problems with and misconceptions about teams that will be valuable to any organization inclined to assign teams to work on legitimate operational issues. Pragmatic team tips covered here include team decision-making, communication skills with teams, reward and recognition ideas, the importance of effective team leadership, and the fundamental factor of organizational culture that could help or hinder team success. The authors swap narration of chapters, enlivening this useful handbook on how to make the commitment to teams a success. Serves well any manager's interest in maximizing productivity and quality improvement with teams. Recommended for all quality professionals." -- Quality World

Winner, Financial Times/Booz Allen & Hamilton Global Business Book Award, Best Management Book - The Americas, 1995



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