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MICHAEL FINLEY | ||
| Viral Marketing | |||
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Mike has produced several web-based marketing projects that put ideas into play and then fanned out across the Internet.
The heart of his approach is to create a Flash sideshow promoting a project, post it on appropriate chatrooms, and then build a buzz and drive visitors to a site where they can be identified and qualified as leads.
Example: Viral campaign to promote a book
And here's my own viral video, "Enjoying the Economy?", viewable at YouTube, Metacafe, Facebook, Twitter and other places
Mike is also skilled at creating the most important Web 2.0 technologies in use -- RSS feeds, wikis, group rooms and interactive forums.